MY WORKS
PROTFOLIO
SOCIAL MEDIA MANAGMENT
DAILY HELI
With Daily Heli, I successfully managed a social media presence that captures the essence of Nepal's breathtaking landscapes and adventure opportunities. From creative campaigns celebrating the majesty of Everest to festive greetings and tour promotions, these designs effectively engaged audiences. This portfolio highlights my ability to blend compelling visuals and strategic content to enhance brand visibility and inspire travel enthusiasts worldwide.
DUNLOP NEPAL
The Dunlop Tyres campaign demonstrates a cohesive blend of creativity and strategy aimed at building a strong connection with adventure enthusiasts and vehicle owners. The work showcases a variety of innovative and engaging content—from promoting the rugged performance of tires to highlighting their reliability across diverse terrains. These ideas effectively communicate brand values, such as durability, innovation, and customer trust. Every concept is thoughtfully designed to appeal to diverse audiences, focusing on creating a sense of confidence and aspiration for users who demand excellence from their vehicles.
PACIFIC IVF
The Pacific IVF campaign focuses on delivering the right message to the right audience with empathy and clarity. The content strategy was built around a mix of educational, emotional, and festive posts—designed to raise awareness and build trust. From explaining complex infertility topics like endometriosis to celebrating cultural moments and offering reassurance through relatable messaging, each post served a specific purpose. Informative carousels, engaging questions, localized copy, and campaign-style visuals helped improve both reach and response. This approach not only boosted engagement but also strengthened the brand’s position as a compassionate and reliable fertility care provider.
1800+ Conversations in 30 Days: My Winning Formula for Daily Heli's Success
ADS OPTIMIZATION
The Daily Heli campaign was a prime example of precision marketing meeting creative excellence. Focused on connecting adventure enthusiasts to the gateway of Everest, we crafted a strategy that blended compelling visuals, data-driven targeting, and optimized messaging ads. This campaign delivered exceptional results and redefined engagement benchmarks for tourism advertising.
Key Metrics:
Reach: 2.46 million people
Messaging Conversations Started: 1,817 in 30 days
CTR: 3.95% (well above industry standards)
Cost Per Messaging Conversation: $0.16
Total Impressions: 6.25 million
Low CPL, High Impact: My Winning Formula for TBG Education Ads
Challenge:
TBG's initial ad campaigns featured generic carousel ads with no strategic focus, resulting in high Cost Per Lead (CPL) and low-quality leads. The lack of planning meant their campaigns weren't achieving optimal results.
Solution:
By implementing a Lead Magnet strategy, I shifted focus to providing value. A free downloadable IELTS/PTE guidebook was offered in exchange for contact details. This targeted approach increased engagement and lead generation efficiency.
Results:
CPL Reduction: From $1.29 to just $0.30.
Leads Generated: Increased from 5 to 51 leads within a similar budget.
Creatives Used:
